عذر أقبح من ذنب

The Israeli Tourism Ministry has been forced to change an advertising campaign in Britain in which the Qumran caves (south of Jericho) were pictured, after the UK's Advertising Standards Authority (ASA) ruled that it did not consider the site part of Israel.
The Tourism Ministry's representative in Britain, Uri Gafni, told Israel Radio that the ministry had no intention whatsoever of claiming that the Qumran caves were in Israeli territory.

which begs the question ... then why did you put a picture of the caves in your campaign?
why not throw in a picture of the eiffel tower? or the pyramids? and if anyone asks, you can just say that you "had no intention whatsoever of claiming that they are in israeli territory".

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