Two weeks ago ...
Facebook's developer platform has been used for a zillion marketing campaigns so far, but this one is actually dead-on hilarious.
Fast-food chain Burger King has created "Whopper Sacrifice," a Facebook app that will give you a coupon for a free hamburger if you delete 10 people from your friends list.
Burger King has put out some interesting campaigns as of late ("Whopper Virgin," "Subservient Chicken"), but this one piques our interest because of how gleefully it pokes fun at our social-networking obsessions. "Now is the time to put your fair-weather Web friendships to the test," the Whopper Sacrifice site explains. "Install Whopper Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends.
The funniest part: The "sacrifices" show up in your activity feed. So it'll say, for example, "Caroline sacrificed Josh Lowensohn for a free Whopper." Unfortunately, you can't delete your whole friends list and eat free (however unhealthily) for a week. The promotion is limited to one coupon per Facebook account.
Facebook's developer platform has been used for a zillion marketing campaigns so far, but this one is actually dead-on hilarious.
Fast-food chain Burger King has created "Whopper Sacrifice," a Facebook app that will give you a coupon for a free hamburger if you delete 10 people from your friends list.
Burger King has put out some interesting campaigns as of late ("Whopper Virgin," "Subservient Chicken"), but this one piques our interest because of how gleefully it pokes fun at our social-networking obsessions. "Now is the time to put your fair-weather Web friendships to the test," the Whopper Sacrifice site explains. "Install Whopper Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends.
The funniest part: The "sacrifices" show up in your activity feed. So it'll say, for example, "Caroline sacrificed Josh Lowensohn for a free Whopper." Unfortunately, you can't delete your whole friends list and eat free (however unhealthily) for a week. The promotion is limited to one coupon per Facebook account.
A few days ago ...
Burger King said Friday that pressure from Facebook has caused it to yank an application that gave members of the hot social networking website a Whopper for every 10 friends they dumped.
"While Facebook was a great sport, they did ask for changes that would have resulted in a different approach to our application," a Burger King spokesperson said. "Ultimately, based on philosophical differences, we decided to conclude the campaign."
Changes sought by Facebook reportedly included ditching an application feature that sent deleted friends messages informing them that an online pal preferred a hamburger over them.
"We encourage creativity from developers and companies using Facebook Platform, but we also must ensure that applications meet users' expectations," said a spokesperson for the social-networking service.
"After constructive conversations with Burger King and the developer of the application, they have decided to conclude their campaign rather than continue with the restrictions we placed on their application."
"We encourage creativity from developers and companies using Facebook Platform, but we also must ensure that applications meet users' expectations," said a spokesperson for the social-networking service.
"After constructive conversations with Burger King and the developer of the application, they have decided to conclude their campaign rather than continue with the restrictions we placed on their application."
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