being a marketing major ... i thought this article was pretty interesting ... i think you will too regardless of your field of study ... it reminded of that consumer behavior course i took ...
it talks about how supermarkets play mind-tricks on you ... for example ...
The most expensive versions of a product are the ones at eye level. Take a look sometime at the arrangement of different choices for a particular product, such as laundry detergent. Almost every time, the most expensive options per unit are placed at eye level, so you see them first when you enter an aisle. The bulk options and better deals are usually on the bottom shelves.
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