August 7, 2008

Brand Loyalty


since moving to riyadh i have been filling up at the same gas station ... but yesterday i filled up at a different one ... and i noticed that their pumps bear the saudi aramco logo ... i was instantly sold ... not because saudi aramco produces the best gas ... maybe they do and maybe they don't ... but because i'm an "aramcon" ... and besides it's the same distance as the other one ... so there's no inconvenience involved ...


small things that remind you of home ...

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