The "iconic" logo for the 2012 London Olympics has been condemned by critics as "hideous" and a waste of money. A poll by the BBC News website asked readers to give it a gold, silver or bronze medal, or a wooden spoon if they really didn't like it. Eighty three percent gave it a wooden spoon.This is the vision at the very heart of our brand -- London 2012 organising committee chief Sebastian Coe
This is an iconic brand that sums up what London 2012 is all about - an inclusive, welcoming and diverse Games that involves the whole country -- Olympics minister Tessa Jowell
Lord Coe has described this logo as 'ambitious, interactive and youth-friendly'. I would describe it as hideous. Questions need be answered as to how we have ended up in this situation. Was there an open competition to supply the designs? If so, what on earth do the rejected ones look like! We need to know how much money this exercise has cost, because whatever it was, it's been a complete waste of money -- Bob Neill, 2012 Olympics spokesman for the Conservative Party
This logo makes me embarrassed to be English -- a contributor called Clumbers on one online message site devoted to the logo
It looks like it could have been done by a six year old. I could do better with my eyes closed -- added someone called Bige
The logo is really ugly -- Jundi
7 comments:
ewwwwwww -- didi
oh well, thats brittish creativity for u!
I like the London 2012 logo; I think when you compare it to the previous Olympic logos it really stands out! It just looks so dynamic too.
didi .. british creativity is top bananar lol :D
james .. well art is subjective some will like it and some won't .. but the statistics show that the majority don't .. me personally i don't like it :S
It looks pretty retro..kinda 80s-ish...
I didn't even notice it said 2012, it looks like abstract shapes.
lol u still recall that :p
Hahaha I also didn't get it when I saw it on TV but i thought it looked pretty cool...Then i saw it on the computer and realized what it was...I personally think it looks awesome! Idk whats with all this crap about it being crap! I mean it looks pretty cool...Don't get why alot of people are totally hating it! But whatever! lol
If you move around the letters you get the word 'Zion'. That dot doesnt have to be there but it actually is the dot over the i when you move the letters around... weird eh! Sebastian Coe a Zionist and so strongly (and strangely) defending the logo; "This is an iconic brand that sums up what London 2012 is all about". What the fuck is he on? Its just a frickin logo, it does not sum up what 2012 olympics is all about. He has a hidden agenda. oooOO oh and "'ambitious, interactive and youth-friendly" WHAT?!?!?
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