This advert from the campaign group NO2ID provoked outrage in certain quarters when it appeared in the press and on billboards in September 2006. Showing Prime Minister Tony Blair with a barcode above his upper lip, in a visual allusion to the moustache of Adolf Hitler, and carrying the tagline “ID cards have worked well in Europe before”, the advert suggests parallels between the Labour government’s planned introduction of compulsory identity cards and the Nazis’ use of such documentation.
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