Cincinnati Bengals wide receiver Chad Johnson legally changed his name to Chad Ochocinco (note that it’s one word). But “Ochocinco” might not appear on his jersey for the rest of the year? Here’s the deal.
Reebok, which makes the league’s jerseys, and licensees have to protect themselves from a player suddenly changing their number (it’s normally not a name), so they make them change whatever they need to change months before the season. Failure to do so means that a change likely won’t be made that season.
The sticking point is that for a receiver of Johnson’s caliber, there’s likely as much as 100,000 “C. Johnson” jerseys, not only in Reebok inventory, but in store shelves around the country.
If Johnson wanted to buy out all the jerseys, a source with knowledge of the situation said it would cost him the cost to make the jersey, which is roughly 60 percent of the retail price. That would be about $48 a jersey or $4.8 million if that 100,000 number is reality.
Reebok, which makes the league’s jerseys, and licensees have to protect themselves from a player suddenly changing their number (it’s normally not a name), so they make them change whatever they need to change months before the season. Failure to do so means that a change likely won’t be made that season.
The sticking point is that for a receiver of Johnson’s caliber, there’s likely as much as 100,000 “C. Johnson” jerseys, not only in Reebok inventory, but in store shelves around the country.
If Johnson wanted to buy out all the jerseys, a source with knowledge of the situation said it would cost him the cost to make the jersey, which is roughly 60 percent of the retail price. That would be about $48 a jersey or $4.8 million if that 100,000 number is reality.
source
for those who don't know ... chad is kind of eccentric ... he's pretty famous for his wacky touchdown dances ...
for those who don't know ... chad is kind of eccentric ... he's pretty famous for his wacky touchdown dances ...
as for the name ... ocho means eight and cinco means five in spanish ... he wears the number 85 ...
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