The public-service TV ads deliver a cheerful, yet pointed, message to Muslims observing Ramadan's traditional dawn to dusk fast: "Don't overeat" when night comes. "Exercise and stay healthy."
The government media campaign — one of the Arab world's first — aims to combat the serious health problems, from heart attacks to diabetic comas, that often mark Islam's holy month.
Traditionally a time of abstinence and focus on prayer in the Muslim world, Ramadan has also become, health officials worry, a time of overdoing it and unhealthy habits.
but is it working?
Amman shopkeeper Awad Nazzal, 28, said he watches the cartoons because "they're amusing, just like Tom and Jerry."
"But they mean little to me," he said. "I can't stop smoking, or eat little after the fast. It's just hard."
The government media campaign — one of the Arab world's first — aims to combat the serious health problems, from heart attacks to diabetic comas, that often mark Islam's holy month.
Traditionally a time of abstinence and focus on prayer in the Muslim world, Ramadan has also become, health officials worry, a time of overdoing it and unhealthy habits.
but is it working?
Amman shopkeeper Awad Nazzal, 28, said he watches the cartoons because "they're amusing, just like Tom and Jerry."
"But they mean little to me," he said. "I can't stop smoking, or eat little after the fast. It's just hard."
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